Man… it has been a long time since I put my keyboard through the ‘weekly geek fest’ that is my blog. This might surprise you, because I have given you about 50 million reasons why you should be blogging.
My last blog post was on August 22nd. That is more than 6 weeks ago! What’s the deal?
Well, a couple of months ago I wrote an article on how my marketing is going. I always tell you what you should be doing and I thought it is time to ‘show off’ my credentials. If you didn’t read that article then here is a 30 second recap.
I was ranking in the top 10 of Google for 11 really relevant keywords. And those are just the ones I was tracking! In total I was ranking for more than 28,520 terms, in various Google positions.
I am not kidding! Look at this screen shot:
Crazy right? Well not really – it is pretty easy to get to this point. All you need is patience and consistency. By blogging I was able to increase my traffic tremendously, but more importantly – my inquiries.
Let’s have a look at my traffic for 2013:
And how much was my marketing budget? Well, it was about $50 per month. I wrote all of the blog posts myself and the traffic kept creeping up. In fact, about 6 weeks ago or so I started getting one inquiry per day from my website. And I couldn’t handle it.
I was growing too fast. I couldn’t believe it! Blogging actually gave me way more business than I could handle. Classy problem right? I better notify social services of my horrible situation (that was sarcasm for those of you without a sense of humor).
So I decided to stop blogging altogether for a period of time. This had an interesting effect.
- Google dropped my ranking for some of the key money terms like ‘Phoenix web design’ to the bottom of page one.
- My inquiries dropped to about 1-2 per week.
- My traffic kept rising, as you can see in the image above.
Since I have a really high closing rate for web design, 1-2 inquiries per week is plenty until I can structure myself for more growth. There is plenty of evidence out there that talks about how too much growth can kill your business.
So why did my traffic increase after I stopped blogging? The answer is pretty simple. I have so many blog posts and Google was still moving me up the rankings for a lot of them. So I got a ton of traffic from online ‘readers’ and not online ‘action takers’.
I know this might sound a bit weird, but that is the difference between ‘money keywords’, which are high value items that are easy to convert, and ‘informational keywords’ which are visitors who are just interested in information, and not a sale. There is a way to convert these people, but I will only implement it once I have my business structured for more growth.
How I am going to cope with future growth
Now that I have a few projects under my belt, how am I going to cope with the increases in traffic? Well I have hired a wonderful project manager, called Kama, who is helping me streamline my business. Everything from contact management to project processes is changing.
In order to manage projects more effective we will be using Insightly, which will eliminate about 5-6 hours per week I spend communicating with clients and developers. Once everything is streamlined, I can add more employees whilst knowing for sure that I am have efficient system in place.
There is no point taking someone on to do duplicate or unproductive tasks. I get my inspiration by doing the opposite of what the government is doing.
How you should grow your business
Growing your business is easy. The hard part is growing successfully. Nonetheless I know most of you want my formula for generating more traffic and leads for your business.
- Get a blog – this should be really obvious by now. If not, then read this article.
- Google keyword planner – this is an awesome free tool that can give you a great place to start.
- Write articles – this might seem horrible, but it really shouldn’t be. You can easily outsource it by going to Textbroker.com, or hiring someone to manage it for you (like me!). Make sure you post them at least once per week. The more often you post you more traffic you’ll get.
- Write compelling titles – by signing up to my free blogging crash course you’ll get 11 title styles that drive approximately 300% more click through rates than your current titles.
- Social media – post your articles three social media platforms so that Google will index you.
That’s it. I employ a couple more tricks, like using a Hittail, but following the simple instructions above will at least get you started. After about 3 months you will see an increase in traffic and it is exponential – yay!
If you really want to skyrocket your traffic then you need to take this free blogging crash course.
Your first lesson: 3 Insider Secrets to Getting More Traffic With Blogging .
Latest posts by Peter Visser (see all)
- Why I Had to Stop Blogging - October 4, 2013
- Phoenix Internet Marketing: My Incredibly Simple Strategy - August 22, 2013
- 4 Powerful Techniques to Close Deals Every Time - August 15, 2013